Better is a system that has a lot of the characteristics of the the 'World Game' idea from Buckminster Fuller in that it is designed with the following in mind:

• Global social sustainability
  • to ensure that all strategies and solutions developed are sustainable,  and ensuring the health of the population and society
  • addressing social challenges such as multi-culturalism
• Equitable resource distribution
  • to find strategies that ensure resources are distributed equitably, ensuring that all of humanity has access to the resources needed for a high quality of life
• Anticipator design
  • to proactively address problems before they become crisis
  • utilise foresight to navigate challenges effectively and efficiently
• Synergetic solutions
  • to explore how different elements can interact to produce outcomes that are more effective and efficient than isolated actions
  • developing holistic solutions that consider the interconnectedness of all elements within global systems
• Education
  • to educate and empower a new generation of global citizens and leaders
  • inspiring individuals to think critically and creatively about global challenges and to work cooperatively towards solutions

Better is driven by an AI enabled technological platform that has a number of key components:

• better.journey - a phone-based ‘app’ that helps people structure their lives and identify their frictions. For a taxonomy of frictions click here
• better.inform - a central data repository on the web to record all contributor data, and an analytics platform for showing the data
• better.connect - a marketplace for connecting those who can help with those in need
• better.influence - an app to define part of life programs and publish to those in need